Answer
For sleep, Indica still wins for most people. Sativa is better positioned for the first half of the day or social evenings where customers want to feel active and engaged. In a Sativa vs Indica vs Hybrid conversation, your budtenders can be direct:
- Sativa: better for mood, creativity, and daytime energy.
- Indica: better for heavy relaxation and winding down.
- Hybrid: can lean either way depending on the cross.
If a shopper makes sleep and rest the priority, guide them toward Indica-dominant or sleepy leaning Hybrid strains instead of pure Sativas.