Merchandising & Staff Training

Covers how to talk about Frosty Club products with customers, build clear tier stories on the menu, and train budtenders on positioning, upsells, and handling common in-store questions.

Specialty THCa flower is best suited for experienced consumers with higher tolerances who are comfortable with strong products. It is not intended as a first THC experience or for customers who prefer mild effects from standard THCa flower.

In jars and mylar bags, Smalls look like dense, trimmed mini-nugs that still show color, frost, and strain character. They won’t have the same single-bud “wow” factor as a big cola, but the overall look is clean and full. Clear labeling and menu language that highlight “same strain, smaller buds, better price” helps set the right expectation at the counter.

Most shops position Smalls a step below Indoor or Light Dep and well below Private Reserve and Exotic. Price them so they clearly read as the “smart value” choice: strong test numbers, smaller buds, and a noticeable price break per eighth or quarter. Keep enough gap between Smalls and your premium tiers so customers understand the tradeoff is size, not quality.

Choose Smalls when you want strong test numbers and good nose at a lower price point. They’re ideal for value menus, entry-level eighths and quarters, and shoppers who care more about effects than big, showpiece buds. Use Private Reserve or Exotic when you need standout bag appeal and limited, hype-driven strains.

Coach staff to describe Indoor THCa flower as “fully indoor grown for clean structure, strong nose, and reliable potency.” That language makes it easy to position as the step up from Light Dep and Smalls for shoppers who want nicer buds without going all the way to limited drops.

Yes. Exotic is one of the best tiers for feature shelves, email callouts, and social posts. The rare genetics, strong visuals, and limited nature make these strains ideal for short runs, in store campaigns, and content that highlights “what’s new”.