Top tier Frosty Club flower, hand selected from our strongest, best-looking lots.
Private Reserve THCa flower is the flagship tier on the Frosty Club menu, reserved for lots with standout potency, structure, and nose that truly belong on the top shelf. Each strain is selected for clean test results, dialed in cure, and real bag appeal so you can put it in front of your pickiest customers with confidence.
Private Reserve lots are pulled from the very top of our testing and visual grades, so you are always showing customers some of the strongest and cleanest flower on the menu.
Dense structure, heavy frost, and a dialed-in cure that holds up in jars and bags, giving you display-ready flower that actually looks as premium as it smokes.
Ideal for customers who shop by quality first and price second, helping you convert connoisseurs, regulars, and higher-spend tourists without having to explain the difference.
Simple positioning as “our best lots” makes it easy for staff to recommend Private Reserve as the upgrade option when shoppers ask what you personally would take home.
Private Reserve is reserved for our strongest, most visually impressive lots. To qualify, a strain must show standout test results, clean COAs, dense structure, strong nose, and a dialed-in cure. If it is not something we would confidently put on the very top shelf, it does not get a Private Reserve label.
Yes, Private Reserve is intentionally limited. We only label lots as Private Reserve when the harvest truly warrants it, which means availability can change quickly and some strains may not return. If a Private Reserve strain sells through, the next batch will be evaluated from scratch rather than automatically given the same tier.
Private Reserve is grow-method agnostic. Many of these lots are indoor, but select Exotic or Light Dep batches can qualify when they hit our highest standards for look, aroma, and test results. If it carries the Private Reserve label, it met the same premium criteria regardless of how it was grown.
Most Private Reserve strains test in the upper range of our menu, but potency alone does not decide placement. We look at the full picture: test results, terp profile, bag appeal, and cure. A slightly lower-testing lot with exceptional nose and structure may still qualify, while a high-testing lot with weak visual appeal will not.
The simplest story is: “This is our best flower.” Encourage staff to present Private Reserve as the upgrade option for customers who care most about quality, not just price per gram. Highlight the stronger test results, visual appeal, and cure, and feature these strains prominently on menus, endcaps, and online collections to signal a clear top shelf.
Exotic focuses on special genetics and standout terp profiles, while Indoor highlights controlled-environment flower with consistent quality. Private Reserve sits above both as the tier for our best overall lots. Think of Exotic and Indoor as strong performers, and Private Reserve as the curated shortlist of strains that rise to the absolute top.
