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Price and margins |
Smalls typically carry the lowest price per gram in the flower lineup while still being easy on margins because the input cost is lower. They unlock aggressive deals, bundle offers and everyday value without resorting to questionable product. |
Private Reserve, Exotic and Indoor all sit above Smalls on the price ladder, justified by nug size and presentation. Light Dep offers value through cultivation method, while Specialty Flower commands higher prices based on potency and visual impact rather than discount positioning. |
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Potency and test results |
Smalls share the same cannabinoid and terpene profiles as the larger buds from the same harvest. As a result, potency is often identical to the parent tier, which means customers get full strength effects even though the pieces are smaller. |
Private Reserve, Exotic, Indoor and Light Dep all present their potency in classic jar format, while Specialty Flower uses infused techniques to push potency into a separate category. Smalls simply repurpose the same test results into a budget friendly format. |
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Bag appeal and presentation |
Smalls sacrifice big nug presentation in favor of price and practicality. The jars are full of smaller pieces that grind easily and pack well, making them perfect for customers who care more about performance than photo ready buds. |
Private Reserve and Exotic are optimized for display, Indoor maintains a neat premium look, Light Dep presents sun grown character, and Specialty Flower focuses on shock value with its bright white, heavily coated appearance. Smalls stand apart purely on how compact the buds are. |
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Consistency and supply |
Smalls supply is directly tied to how much flower is being processed across all tiers. When you move more high end product, you typically have more Smalls available, which creates natural waves of opportunity for promos and value campaigns. |
Private Reserve, Exotic, Indoor and Light Dep are all managed as primary production channels with their own planning. Specialty Flower is produced intentionally in batches. Smalls, in contrast, are a byproduct of that overall activity and ebb and flow accordingly. |
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Customer profile and use cases |
Smalls are ideal for heavy consumers, budget driven shoppers, pre roll manufacturing and any customer who says they grind everything anyway. They are also perfect for subscription boxes, loyalty offers and mix and match bulk deals. |
Private Reserve and Exotic resonate more with collectors and special occasion buyers, Indoor leans into everyday premium users, Light Dep targets value minded but quality focused shoppers, and Specialty Flower speaks to potency chasers and novelty seekers. |
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Menu role and positioning |
Smalls sit at the base of your flower pricing ladder as the high quality value option. They let budtenders say yes to almost any budget while still keeping the customer inside your core Frosty Club genetics. |
Private Reserve, Exotic and Indoor create the premium stack above, Light Dep bridges into sustainable and sun grown stories, and Specialty Flower remains a separate upsell lane for customers who want the most intense experience you offer. |