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Price and margins |
Light Dep usually lands below Indoor on price while still delivering quality customers can feel good about. It lets you offer attractive out the door numbers without dropping into pure budget territory, and the cost basis often supports strong percentage margins. |
Private Reserve and Exotic sit higher on the price ladder and are positioned as luxury options, Indoor balances price and quality as the main premium lane, Smalls undercut almost everything for value, and Specialty Flower justifies its pricing through potency and novelty rather than cultivation method. |
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Potency and test results |
Light Dep commonly tests in the low to high 20s for THCa, with some lots rivaling indoor potency when conditions are ideal. The emphasis is on balanced effect and terpene expression rather than chasing the absolute top test score. |
Private Reserve and Exotic present the most aggressive indoor potency profiles, Indoor stays reliably strong above mid range, Smalls inherit the test numbers of whatever tier they came from, and Specialty Flower exists in a separate ultra high potency category because of its infused construction. |
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Bag appeal and presentation |
Light Dep delivers a true sun grown look: resinous, well formed buds that may show a bit more natural variation in structure and color than indoor. It is ideal for customers who appreciate outdoor character and do not need every nug to look like a showroom piece. |
Private Reserve and Exotic emphasize manicured, highly photogenic flower, Indoor offers a polished but more utilitarian premium look, Smalls skew toward smaller pieces from those same runs, and Specialty Flower stands apart with its visibly coated, ultra frosty finish. |
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Consistency and supply |
Light Dep follows the rhythm of outdoor cycles. You benefit from strong seasonal drops and the ability to move larger volumes at once, but specific strains and looks may change more noticeably across the year than indoor. |
Indoor provides the most stable, year round premium supply, Private Reserve and Exotic are selective by design, Smalls inventory rises and falls based on trimming across all tiers, and Specialty Flower production is scheduled around specific demand and base material availability rather than constant throughput. |
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Customer profile and use cases |
Light Dep is ideal for budget conscious quality seekers, heavy daily users, and buyers who like the idea of sun grown cannabis with a cleaner environmental story. It also works well for extractors who want volume with good terp content. |
Private Reserve and Exotic appeal more to collectors and top shelf shoppers, Indoor serves customers who want polished premium flower, Smalls focus on price driven consumers and pre roll programs, and Specialty Flower is reserved for experienced users chasing intense effects. |
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Menu role and positioning |
Light Dep anchors the middle of your value ladder. It gives budtenders an easy way to trade customers down from Indoor or Exotic on price without dropping them into the most budget oriented options on the menu. |
Private Reserve and Exotic define the top of the pyramid, Indoor forms the premium core, Smalls and certain promotions live at the bottom of the price stack, and Specialty Flower exists off to the side as a separate conversation around ultra potency and novelty. |