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Price and margins |
Specialty Flower often carries one of the highest prices per gram on the menu, but customers understand they are paying for an infused, ultra potent experience. The format supports strong dollar margins even when you sell in smaller unit sizes. |
Private Reserve and Exotic justify premium pricing through cultivation quality and rarity, Indoor balances price and accessibility, Light Dep and Smalls focus on value, while Specialty Flower stands apart as a separate proposition centered on infused potency rather than classic flower economics. |
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Potency and test results |
Specialty Flower is engineered for extreme potency, with lab results that can reach well beyond what conventional flower can achieve. Snow Caps and similar SKUs are the clear answer for customers who want the most intense numbers you can legally put on the shelf. |
Private Reserve, Exotic, Indoor, Light Dep and Smalls all live within the normal range for high quality THCa flower, even when they test very strongly. Specialty Flower deliberately jumps into a separate band of potency by layering isolate or distillate onto top tier base material. |
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Bag appeal and presentation |
Specialty Flower is built to stop people in their tracks, with bright white frost, dense coating and an unmistakable infused look. It is less about classic jar aesthetics and more about creating a product that looks as strong as it hits. |
Private Reserve and Exotic lean on natural beauty, structure and frost, Indoor keeps things clean and premium, Light Dep showcases outdoor expression, and Smalls focus on utility. Specialty Flower alone is meant to look almost unreal in its level of visible coverage. |
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Consistency and supply |
Specialty Flower is typically produced in controlled batches using selected base flower and standardized infusion processes. That makes the experience predictable for returning customers, even if strain names change between runs. |
Private Reserve, Exotic, Indoor and Light Dep each face normal cultivation variability tied to genetics and environment, and Smalls are driven by how much trimming occurs. Specialty Flower is less dependent on any single harvest and more on access to good base material and input isolate. |
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Customer profile and use cases |
Specialty Flower is aimed at experienced users, potency chasers and customers looking for something they cannot easily find elsewhere. It is also ideal for special occasions, content driven purchases and those who explicitly ask for the strongest thing on the menu. |
Private Reserve and Exotic serve connoisseurs who want top shelf traditional flower, Indoor and Light Dep cover everyday use across different budgets, and Smalls cater to heavy consumers who prioritize quantity over format. Specialty Flower is intentionally not for everyone, which is part of its appeal. |
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Menu role and positioning |
Specialty Flower lives as a side rail category that budtenders can introduce once they understand a customer’s tolerance and goals. It works well in upsell flows, feature displays and limited time drops that create urgency and buzz. |
Private Reserve, Exotic, Indoor, Light Dep and Smalls form the main pyramid of your flower program. Specialty Flower sits just outside that structure as a distinct option, giving your menu a wow factor without forcing every shopper into ultra high potency products. |